Advertising in the Gaming World
"With game world populations on the rise, and games cutting into TV time, it was inevitable that advertisements would eventually find their way into computer game space. Although more and more gamers are growing accustomed to the idea that monthly fees are a reasonable price to pay for massively multiplayer online games, this continues to be one of most common complaints about persistent world
titles."-Dave Spohn
There are new and interesting developments to advertise in the gaming world that
are being experimented with. Signs and billboards within the game such as an AXE deodorant sign in the Splinter Cell: Chaos Theory attempt to reach the gaming world. EverQuest II has added a pizza command in the game that brings up the online order form for PizzaHut.com."What has brought this issue to the forefront recently is Massive incorporated's creation of "the world's first video game advertising network." They have some big advertisers like Intel, Honda, and Dunkin Donuts onboard, and claim that around 40 games will be using their service by the end of 2005."
posted by Ryan at 1:48 PM
1 Comments:
A good substantive post. Good use of quotes.
What is going on here? Gaming has to generate revenue. Product placement has a long history in other media. Product placement in interactive media adds a whole new dimension. The Pizza Hut link is pure genius.
On the other hand if you are looking for a fantasy world to escape the excessive consumerism of reality and the other commercial media then you are in trouble.
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