The Game Informers are here...

Well folks... turn on the t.v. ... grab your chair... unwrap your controllers... and get ready for some fun... because for the next couple of months ... and hopefully longer... my team and i will be discussing the ups and downs... the in and outs ... and the all abouts of all the gaming news going on today... theres all this speculation about the future of gaming... whats its gonna be like??? ... virtual reality in our homes??? ... who knows but we'll have open discussion about every week so feel free to let us know your thoughts and comments out there because i really love video games and its something i can blog about until my fingers fall off... or till my Playstation overheats... lol... sorry lame joke... but u get the point... holla at me...

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Advertising in the Gaming World

"With game world populations on the rise, and games cutting into TV time, it was inevitable that advertisements would eventually find their way into computer game space. Although more and more gamers are growing accustomed to the idea that monthly fees are a reasonable price to pay for massively multiplayer online games, this continues to be one of most common complaints about persistent world
titles."

-Dave Spohn

There are new and interesting developments to advertise in the gaming world that
are being experimented with. Signs and billboards within the game such as an AXE deodorant sign in the Splinter Cell: Chaos Theory attempt to reach the gaming world. EverQuest II has added a pizza command in the game that brings up the online order form for PizzaHut.com.

"What has brought this issue to the forefront recently is Massive incorporated's creation of "the world's first video game advertising network." They have some big advertisers like Intel, Honda, and Dunkin Donuts onboard, and claim that around 40 games will be using their service by the end of 2005."